To analyse how social network marketing can help in the effective marketing of a business - Free Essay Example

Sample details Pages: 21 Words: 6335 Downloads: 8 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Chapter One Introduction Aims and Objectives Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the electronification of traditional marketing practices. OConnor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as social network marketing. Don’t waste time! Our writers will create an original "To analyse how social network marketing can help in the effective marketing of a business" essay for you Create order This is one of the latest tools available to todays marketing managers. The most popular social network marketing tools are Facebook, Twitter, My Space, LinkedIn, etc., but there are some other different social network marketing methods like blogs, e-mail marketing, video promotion on YouTube and many more. In truth, the migration from traditional marketing to internet marketing is part of a process that has taken place over the past decade. But what is Social network marketing and how it is different from ordinary marketing, advantages and disadvantages of social networking, its impact on other businesses has been researched in this dissertation. Aim To analyse how social network marketing can help in the effective marketing of a business Objectives Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Research Background Chapter two Research Background The Cumin Restaurant The Anand family have a long and successful history of catering, originating from their home in Nairobi, Kenya. They came to the UK in 1975 and have been in the catering business ever since. Their first restaurant in the UK was The Brilliant, followed by Madhus, both in Middlesex. These were followed by Curry Craze in Wembley, Curry Special in Ilford and Curry Fever in Leicester, all of which are still very successful today. The restaurant capacity is 74 cover over two floors 20 on the ground floor and 54 on the first floor. Being in the city centre, they are also an ideal place to hold business meetings or lunches. (The Cumin Restaurant online, 2011) Chino Latino, Park Plaza Their central Nottingham hotel features Chino Latino, the multi award-winning, on-site restaurant.Chino Latino serves fresh, gourmet Pan-Asian cuisine and Latin-inspired cocktails in a relaxed, modern atmosphere. One of the top Nottingham restaurants, Chino Latino offers a fantastic choice of a la carte, set, tasting and bento box menus. The bar offers an array of exciting cocktails, bottled beers and bar platters in a distinctively Latin atmosphere. Literature Review 2011 Chapter three Introduction The changing media environment Social Network Marketing Branding on Social Networks Marketing in Post Modernism World Customer Perception and Satisfaction Customer Psychology and Behaviour Summary Introduction A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied, argued, and established about a topic, and it is usually organised chronologically or thematically. A literature review is written in essay format. It is not a commented bibliography, because it groups related works together and discusses trends and developments rather than focusing on one item at a time. It is not a summary; rather, it evaluates previous and current research in regard to how relevant and/or useful it is and how it relates to your own research. (University of Toronto Online, 02.12.2009) Ridley (2009) described literature review as the part of the thesis where there is extensive reference to related research and theory; it is where connections are made between the source texts and the research among these sources. It also refers to the process involved in creating the review that appears in the thesis. The changing media environment The mainstream print and broadcast media have faced major challenges in recent years, with many newspaper titles facing closure and television channels facing shortfalls in revenue. An important reason for this has been migration of significant amount of advertising budgets to online channels. Research by Forrester Jennings (2007) has indicated that audiences and attention is shifting to online channels as 52 per cent of Europeans are regularly online at home. Around 36 per cent of European internet users watch less TV, 28 per cent have reduced their newspaper and magazine reading and 17 per cent have decreased listening to the radios since going online. This shift away from conventional media has been further exacerbated by the recession from 2008 which led many advertisers to cut their budgets, resulting in print and broadcast media receiving a diminishing share of the declining total budget (Jennings, 2007). Online advertising has been the beneficiary of recent changes in the allo cation of advertising budgets, but this general shift hides a number of different formats for communicating with target audience, ranging from mass appeal banner ads placed on frequently visited websites, through to personalised e-mail campaigns in which the message can be uniquely tailored to the requirements of individual target buyers. Social media can be characterised as online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content (Universal Maccann International, 2008, p.10). the importance of social network media lies in the interaction between consumers and the community, and in the facilitation of asynchronous, immediate, interactive, low-cost communication (Miller et al, 2009, p. 306). Social network sites allow individuals to construct a public or semi-public profile within a bounded system; to articulate a list of other users with whom they share a connection, and to view and traverse their list of connections and those made by others within the system (Boyd and Ellison, 2007, p. 211). On larger social network sites a connection, individuals are typically not looking to meet new people but are more interested in managing relationships by maintaining contacts with old friends who are already part of the extended social network (Boyd and Ellison, 200 7; Hart et al, 2008). To sum up, social network sites can be seen as alternative communication tools which support existing relationships and activities in a fun and colourful way that can enrich the users experience (Ofcom, 2008). Many social network websites have emerged; attracting distinctive groups on users in terms of their demographics, for example the average age of users of Bebo is lower than for Facebook. Many appeal to communities with specific shared interests. In addition to consumers-oriented social network sites, many professional and trade associations have set up networks to exchange information of particular interest to member, for example the social networking site LinkedIn is particularly aimed at professionals. There is now lot of evidence that social network sites have become mainstream and it has been reported that globally, these sites account for one in every 11 minutes spent online. In the UK, this figure is even higher one in every six minutes (Neilson Company, 2009). Over half (54 per cent) of internet users between 16 and 24 have set up their own page or profile on a social networking site (Ofcom, 2008). The take up of online social media has been at the expense of traditional media, and a study by Ofcom of the media habits of UK 15-24 year olds shows that since using such media for the first time, the amount of time spent reading national newspapers declined by 27 per cent; reading local newspaper by 22 per cent; reading magazines by 21 per cent; listening radio by 15 per cent and watching TV by 13 per cent (Ofcom, 2006). Online social media offers opportunities to connect these hard-to-reach audiences drifting away from traditional media. Social Network Marketing Marketers need to be where their customers and potential customers are, and increasingly this is on social networking sites. Most of their marketers have started using social networks to market their businesses and to gain financial freedom. It also markets and then offers the product or service to the relevant audience and provides significant benefits using the dialogues and personal connections and to gain a wider audience for the product, but according to Scott (2007, p.229), marketing on these sites can be tricky because the online community at social networking sites hates open commercial messages. There are abundant amount of active users across sites like Facebook, Twitter, MySpace and Hi5; 2.6 billion minutes are spent on Facebook each day (Shih 2009). Social networking has become a rapidly growing global phenomenon spreading across the world. According to Chaffey and Smith (2008) well-run communities on the social networks strengthen relationships, trust and loyalty, as well as maintaining brand awareness in the minds of the community members. Communities also allow a unique opportunity to stay close to customers, their concerns, their worries and their desires. Despite these benefits, building an active community can be time consuming and difficult though cheap. Careful moderation and seeding of topics from a subject expert may be required. An alternative approach is to link up to an established community that has greater independence. Either way social networks are the part of the dynamic dialogue and dynamic opportunities that todays marketer enjoy. Social network networking has many advantages which makes it an interesting and a useful marketing tool for any business. This tool is cheap compared to other methods of advertising, when it comes to costing to reach the target audience. Another advantage is that it is easy to record and review any marketing campaign which makes it easier to analyse the changes that need to be made in service or products. But when we look at the negative side of it, social network marketing has got some disadvantages as well. According to Shih (2009), the biggest drawback of social network marketing is that the business could be the main targets for the detractors and their criticism which would make people who are interested in the business turn off by reading the negative comments. Some of the common disadvantages of social networks are security and safety of the business, violation of copyrights, vulnerable to thefts and scams. (Sethi and Adhikari, 2010) In general, the problem with the social networks is they need frequent updating and it is time consuming as well. Branding on Social Networks Social networking sites offer brands many opportunities for engagement. When brand profiles are created, the brands can exist as people on the sites. Friends can interact with the brands, share information, photos, and videos, and participate in two-way communication. The brand as person enhances the ability of a brand to use conversation marketing. Building a brand persona strengthens brand personality, differentiates brands from competitors, and sets the stage for a perceived relationship. Assuming the brands persona is likable and credible, it can facilitate message internalisation (the process by which a consumer adopts a brand belief as his or her own). (Tuten, 2008) Why would a person friend a brand? There are lots of incentives for friending brands, as explained in the Never Ending Friending report. These include incentive-driven motives like getting invitations to upcoming events, receiving information on sales and special offers and relationship-oriented motives such as a desire to support the company because it offers high quality products, to associate with the brand and its image, and to respond to a friends recommendation about the brand. The value proposition is already in place. (Clifton, 2009) Ultimately, branding on social networking sites promotes brand awareness, brand recall, and, if done well, builds on brand loyalty and brand equity. Social networks offers opportunities for brand promotion and engagement for those brands that learn to leverage the unique attributes of network in question. (Clifton, 2009) However, social networking is not without its flaws. Advertising, even when developed and distributed in superlative online venues, still suffers from the limitations facing all forms of advertising. Clutter is a tremendous distraction for people as they are faced with advertising in and on every imaginable media. Online readers are bombarded with sometimes numerous ads on a single page. With the many display ads, profile components, and widgets visible on social network pages, clutter is an issue. There is also limited inventory for advertising space on the sites. (Tuten, 2008) Social networks offer the greatest benefits to brands when the brands play to a networks culture, developing brand personas and engaging friends in dialogue. However, the workhorse of social network advertising is still the display ad. Unfortunately, display ads are not nearly as effective on social networking sites as they are on other types of websites. Clickthrough rates are much lower. (Clifton, 2009) Marketing in Post Modernism world Postmodernism invites a unique perspective of how to manage marketing and how to understand the consumer. Postmodernism says that social experiences are an interplay of myths which produce regimes of truth and that much of what we understand or believe about the individual, self, freedom, structure and so on is arbitrary and short-lived, fleeting rather than essential and fixed. We need to change our views as the customer changes. The main conditions of postmodernism marketing are hyper-reality, fragmentation, reversals of production and consumption, decentring of the subject, paradoxical juxtapositions (of opposites) and loss of commitment. (Kotler, 2009, p. 27) Hyper-reality: Exemplified by the virtual words of cyberspace and the pseudo worlds of theme parks, hotels and heritage centres, hyper-reality involves the creation of consumption sites and marketing phenomena that more real then real. Here the distinction between reality and fantasy is momentarily blurred. (Kienscherf, 2004) Fragmentation: Marketing in postmodernity is unfailingly fast, furious, frenetic, frenzied, fleeting and hyperactive. (Kotler, 2009) Reversals of production and consumption: Postmodern consumers are active in the production of meaning, of marketing, of consumption. They do rather than have done to them. (Kotler, 2009) Decentring of the subject: Centeredness is where individuals are defined by their occupation, social class, demographics, postcode, and personalities and so on. Postmodernism suggests that this is not so, and that the harder marketers try to pin down the decentred consuming subject the less successful they will be. Paradoxical juxtapositions (of opposites): We have examples of the mixing and matching of opposites and the combination of contradictory styles in the world famous Irish dance show Riverdance or Lord of Rings. (Kienscherf, 2004) Loss of commitment: Growing disillusionment with the delivery of promises and the willingness to try different experiences has resulted in a loss of commitment. The postmodern consumer takes on multiple, sometimes even contradictory projects, to which he/she is marginally and momentarily committed. This is observed in all walks of life: in relationships, in professions, and consumption. Marketing managers experience this when consumer loyalties to brands change. (Kotler, 2009) Customer Perception and satisfaction Customers perceptions of the quality of a service and their overall satisfaction have some observation indicators. Customers may smile when they talk about the product or service. They may say good things about the product or service. Both actions are manifestations or indicators of an underlying construct we might call customer satisfaction. The term customer satisfaction and perception of quality are labels we use to summarise a set of observable actions related to the product or service. (Hayes, 2008) The largest contributor to customer satisfaction, however, is something an organisation cant fully control; the customers perceptions. Whether theyre based in fantasy, fiction, or some other state of unreality, perceptions have the weight of fact. In the business of pleasing customers, perceptions are fact. Perceptions are also wildly inconsistent. Two different customers can consume the exact same product and have radically different perceptions about its quality. The differences may result from expectations each customer brought to the transaction, or they may simply result from varying powers of perception. Moreover, even one customer with consistent expectations might have varying perceptions about a products quality, depending on his or her mood, or stress level, the time of day, the alignment of the planets whatever. Its tempting to conclude that customer satisfaction is whatever the customer happens to think it is at any point in time. (Hayes, 2008) Customer Psychology and behaviour Apruebo (2005) defined consumer Psychology as the study that deals with the activities directly involved in selecting, obtaining, and using products, services and ideas to satisfy needs and desires, including decision process that precede and follow these actions. It is an applied branch of psychology on consumer behaviour. Consumer behaviour is the study of buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences and ideas. First and foremost, emerging definition refers to the concept an exchange process, as a fundamental element of consumer behaviour. A consumer is inevitably at one end of an exchange process in which resources are transferred between two parties. (Solomon, 2009) Consumer behaviour is an interesting field of study. Its nature is dynamic and an interactive process. All of us are consumers because our tendency or impulse can direct us to market our everyday purchase decisions in the marketplace or any shopping place. Summary The review also identifies the impact of social network marketing on businesses along with its advantages and the disadvantages. The literature review gives a greater understanding on the chosen topic set out in the aims and objectives, by the comparative study by different authors, and by highlighting areas of research that have not been fully explored. The information found enabled the researcher to come across different theories and ideas that need to be considered so as to proceed further into the research. The limitation that was faced while doing the literature review were that it was sometimes quite difficult to find the information on certain areas of subject as topic being very contemporary and not many books or journals being published on this topic. The upcoming section will be examining methodology, where the usage of different types of research will be discussed in order to gain appropriate and thorough information. Methodology 2011 Chapter four * Introduction to methodology * Triangulation * Objective one * Objective two * Objective three * Summary Introduction to methodology The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. It provides advancement of wealth of human knowledge, tools of the trade to carry out research, tools to look at things in life objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively; skills of research particularly in the age of information. According to Fisher (2007) methodology is the study of a whole academic field. It is a stepping-back from a subject and a consideration of it at a broader and deeper level. The research methodology is a science that studying how research is done scientifically. It is the way to systematically solve the research problem by logically adopting various steps. Also it defines the way in which the data are collected in a research project. Several different methods are commonly used in research project and it would vary according to the nature of the aim and objective, scope of the topic and thesis and the sources of data which are used. (Jankowicz, 2005) Triangulation Triangulation is the use of multiple methods; usually quantitative and qualitative research, in the study of the study of the same research problem. Triangulation is a complex methodology that usually requires a term of qualitative and quantitative researchers to maintain the integrity of both methodologies. The philosophical basis and assumptions for both quantitative and qualitative research must be maintained when these methodologies are combined, if the findings are to be meaningful. (Grove, 2005) Objective one: Analyse the impact of social network marketing on other businesses. Marketing managers from two organisations will be interviewed in order to justify the first objective which helped him to have a thorough knowledge of the impact of social network marketing on the businesses. They are very short personal interviews which will mainly offer realistic data which is much appropriate to obtain a detailed vision into the first objective, with the hopefulness of achieving first-hand knowledge or primary data. The questions which are designed will be same to all the marketing managers. The researcher was encouraged by the words of Fisher (2007) that the idea of an interview is straightforward, the interviewer engages in informal conversation with the respondent about a particular area of interest. The interviewer may steer the conversation a little, by picking up on the cues and themes raised by the respondent, but generally the respondent leads the direction of the interview. More comprehensive information can be obtained during an interview, however the co re strength of an interview cannot always be accurate as some interviewees may feel forced into providing better responses, but actually contributing prejudiced data. Some online articles, books and case studies will also be referred to elaborate the impacts of social networking marketing on the businesses. Objective two: Analyse the advantages and the disadvantages of the social network marketing in a business context. The mix of personal and the email interview will the method which will be relevant for second objective and will justify the same. It will be made sure that the format of the questions is simple, easy to understand, concised and precise so that the respondents are able to understand each one of it. There would be around 8 questionnaires in the interview with the mixture of closed and open questionnaire. The difference between closed and open questionnaire is simple. The closed ones have lots of tick boxes for respondents to fill in, whereas open questionnaires allow a free response so that people answer using their own words. (Long, 2007) The second objective which will analyse the advantages and disadvantages of the social network marketing, mix of secondary resources like books, internet, journals, case studies etc. may be helpful to the research and to get some elaborated information because some people may feel shy sharing the information during face-to-face interview and questionnaires and therefore giving a good backup to the objective. Objective three: Analyse the effectiveness of social network marketing. The third objective is to analyse the effectiveness of social network marketing so in order to obtain exceptional outcomes the researcher thinks that it is reasonable to procedure explanatory research, making a precise blend of interviews, statistical data and facts, books and various other methods. The researcher thinks that the information or data relevant to objective three is very limited and hence using a blend of interview, statistics, books etc. is very simple in the growth of knowledge to gain a better understanding. Fisher (2007) thinks that observation is relatively underused method in research hence it will be sensible thing to use this method as it provides good examples and information to illustrate the objective. Observation can be used as a technique to gather quantitative data, and quantitative data may be combined into a participant observation study as it is most commonly associated with qualitative research derived from an ethnographic tradition of studying different peoples way of life (Long, 2007). The researcher would be observing his workplace (Cumin Restaurant) to justify third objective as Facebook community page was made by the researcher so as to observe the effectiveness of the social network marketing. Summary This report has examined some insight into the theoretical outline that constructs the essentials of the methodology. It demonstrates and explains the choice and use of various research methods that are appropriate to the aims and objective of the research project chosen. It is a sound justification of chosen methods, including evidence of secondary data supporting the choice of methods. Alternative methods have been demonstrated confirming malfunction is not a possibility because of external restrictions and limitations. Some objectives are justified by a single method but there are some objectives which required more than one method to justify it. Findings 2011 Chapter five Introductive to aim and objectives Findings from Questionnaire Findings from Interview Introduction to aim and objectives This is the largest and probably the most important part this research. This chapter gives an opportunity to discuss the research findings, based on the methods used that were already been discussed in the methodology. These findings are derived from the analyses of statistical data and interviews used for research collection and the measurement of data. Important points of this chapter are linked back to principle ideas in the Literature Review with the evidence obtained in the research. Aim To analyse how social network marketing can help in the effective marketing of a business. Objectives Following are the objectives of the report: Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Findings from Personal Interview Mr. Sandeep Anand Owner, Manager, The Cumin Restaurant, Nottingham 1. Do you or your business have a profile on any social network? Which? Sandeep: Yes I had a personal profile on Facebook previously but as I came to know that now businesses can make their community page on it as well, I made my business profile. 2. How often do you update your profile? Sandeep:My web designer generally updates my business page which is usually updated once a week. 3. Did it make any difference to your business? Sandeep: Not really at the moment, because the profile is quite new, not many people know that we are in Facebook but I hope as the time passes we will get some customer through it. In my knowledge I have got three costumers giving reference from Facebook. 4. Did anybody recommend you to have a profile on social network? Sandeep: Yes, my web designer recommended me to have one, which I thought is a good idea. 5. If no, then what made you join? 6. Have you identified any business advantage of using Facebook over traditional media? Sandeep:The biggest advantage of using Facebook is there are good choices which you can make according to your budget and if you are not interested to spend any money just make a profile page and dont publish it. But you have to put extra effort to make it more effective. 7. What are the drawbacks of social networks to the business? Sandeep:I have seen some business which has got negative comments which can be viewed by all viewers which is not good for the business. So I think privacy and security is the biggest drawback. 8. Would you recommend anyone to have a business profile on social networks? Why? Sandeep: Yes definitely, because it gives you an edge over other businesses with very little cost and is more effective than the traditional forms of advertising if used effectively. I will highly recommend to the small and medium businesses which are coming into this sector as a fresher with a minimal budget. Findings from Email Interview Ms. Srijana Gurung Restaurant Supervisor (Chino Latino)/Duty Manager, Park Plaza, Nottingham A same set of questions was sent to Ms. Srijana Gurung who is a Restaurant Supervisor and a duty manager in Park Plaza Hotel in Nottingham. Answer 1: Yes I have a personal profile and a profile for my hotels restaurant Chino Latino. My hotel gave me liberty to make a profile page for their restaurant as it is good for their hotels business and for their restaurant as well. Answer 2: I go on to the profile daily just to have a look and to make necessary updates for eg. I introduced a new staff uniform for my restaurants staff, so I have put the pictures of it. Answer 3: Fan following and liking has gained good publicity of our restaurant but we havent measured any difference but I hope it goes well in the future. Answer 4: No, nobody recommended me. Answer 5: It is one of the most upcoming trends of having a profile on the Facebook and in this post recessionary period many businesses have made their pages on Facebook and results are very positive. So I thought of having one for my restaurant. Answer 6: Yes, I am sure there are many advantages of social network marketing over traditional media. They are very cheap, cost efficient, easy to manage and operate and the bst one is they are very contemporary. Answer 7: They take time to show results. There is very less privacy. Anybody can have their profile page on these social networks and even fake profiles can be made and some of these fake profile. Answer 8: Yes absolutely, they are here for us to use and to use efficiently and as they are very cheap they are very affordable but has to be managed properly and updated regularly. But do maintain the businesss privacy level so as to protect from spam and fraud. Statistical Data (Econsultancy, 2010) * Facebookclaimsthat 50% of active users log into the site each day. This would meanat least 175 million users every 24 hours A considerable increase from the previous 120 million. * Twitternow has75 million user accounts. * LinkedInhas over50 million members worldwide.This means an increase of around 1million members each month since July/August last year. * Facebook currently has in excess of350 million active users on global basis.Six months ago, this was 250 million meaning around a 40% increase of users in less than half a year. * More than 35 million Facebook users update their status each day. * Wikipediacurrentlyhas in excess of14 million articles, meaning that its 85,000 contributors have written nearly a million new posts in six months. * Photo uploads to Facebook haveincreased by more than 100%.Currently, there are around2.5 billionuploads to the site each month this was around a billion last time I covered this. * There are more than70 translations availableon Facebook. Last time around, this was only 50. * Back in 2009, the average user had 120 friends within Facebook. This is now around 130. * Mobile is even bigger than before for Facebook, withmore than65 million users accessing the site through mobile-based devices.In six months, this is over 100% increase. (Previously 30 million). * There are more than3.5 billion pieces of content(web links, news stories, blog posts, etc.) shared each week on Facebook. * There are now 11million LinkedIn users across Europe. * Towards theend of last year, the average number of tweets per day was over27.3 million. * The average number of tweets per hour was around1.3 million. * More than 700,000 local businesses have active pages on Facebook. * Purpose-built Facebook pages have created more than5.3 billionfans. * 15% of bloggers spend10 or morehours each week blogging. * India is currently the fastest-growing country to use LinkedIn, with around 3 million total users. * More than 250 Facebook applications have over amillioncombined users each month. * 70%of bloggers are organically talking about brands on their blog. * 38% of bloggers post brand or product reviews. Analysis 2011 Chapter six * Introduction to analysis * Objective one * Objective two * Objective three * Aim Introduction to analysis The main aim of this dissertation is to analyse how social network marketing can help in the effective marketing of a business. Having successfully collected the necessary secondary and primary data for this research, the results have been produced and now will be analysed. To re- acquaint the reader, the initial aim and the objectives of this research have been outlined below. The analysis is broken down into sections which correspond to each objective outline. Firstly an analysis of interview results will be examined, to see if they are supported by the literature review. In this section the questions that were most relevant and most addressed the aims and objectives will be analysed and reflected upon to see how the research could be improved in the future. The questions from the interviews will be linked with the literature review, in order to be more analytical and answer the main aim of this research. Objective 1: Analyse the impact of social network marketing on other businesses. From the interview and statistics it is proved that social networking is a real good marketing tool for the businesses specially the small and medium enterprises.The mainstream print and broadcast media have faced major challenges in recent years, with many newspaper titles facing closure and television channels facing shortfalls in revenue. An important reason for this has been migration of significant amount of advertising budgets to online channels. Social networks like LinkedIn and Facebook are the best suited for marketing. According to Mr. Anand the results are time consuming, it cant be listed overnight. According to him, not many people know that we are in Facebook but I hope as the time passes we will get some customer through it. In my knowledge I have got three costumers giving reference from Facebook. This means it takes time but shows good result. Objective 2: Analyse the Advantages and disadvantages of the social network marketing in the business context After the interview from the manager of the Cumin restaurant Mr. Sandeep said that the biggest advantage of using Facebook is there are good choices which you can make according to your budget and if you are not interested to spend any money just make a profile page and dont publish it. But you have to put extra effort to make it more effective. And when we asked him about the disadvantage this was his answer I have seen some business which has got negative comments which can be viewed by all viewers which is not good for the business. So I think privacy and security is the biggest drawback. When we look at the advantages there are many advantages. The biggest advantage is that it is very cheap. In this post recessionary period it is very difficult to pay for the high advertising costs, so social media marketing is the best available option for the small businesses. From the literature review Social network networking has many advantages which makes it an interesting and a useful marketing tool for any business. This tool is cheap compared to other methods of advertising, when it comes to costing to reach the target audience. Another advantage is that it is easy to record and review any marketing campaign which makes it easier to analyse the changes that need to be made in service or products. But when we look at the negative side of it, social network marketing has got some disadvantages as well. According to Shih (2009), the biggest drawback of social network marketing is that the business could be the main targets for the detractors and their criticism which would ma ke people who are interested in the business turn off by reading the negative comments. Some of the common disadvantages of social networks are security and safety of the business, violation of copyrights, vulnerable to thefts and scams. (Sethi and Adhikari, 2010) As we know anything in the world has advantages and so the disadvantages. Social networks may become a nightmare when you dont take it seriously. Fraud and piracy is the biggest disadvantage of social networks. A negative comment can have a bad impact on the business. Objective 3: Analyse the effectiveness of social network marketing. According to Mr. Anand and Ms. Gurung, it takes time to know how effective the social network marketing is for the business but as we look at the statistics it is clear that it is a very good effective tool. Social networking sites offer businesses many opportunities for engagement. When business profiles are created, they can exist as people on the sites. Friends can interact with the brands, share information, photos, and videos, and participate in two-way communication. The brand as person enhances the ability of a brand to use conversation marketing. Building a brand persona strengthens brand personality, differentiates brands from competitors, and sets the stage for a perceived relationship. Assuming the brands persona is likable and credible, it can facilitate message internalisation (the process by which a consumer adopts a brand belief as his or her own). (Tuten, 2008) The literature review, analysis of the objective one and objective two together analyse the objective three. Aim: The main aim of this dissertation is to analyse how social network marketing can help in the effective marketing of a business. The three objectives above justified this aim but still there are some evidence to be given like do working conditions affect the way people work in an organisation, 17 out of 20 people said that working conditions are very essential to work efficiently. They dont like working in boring environment with everything to do and nothing to gain. They like working in condition where they feel that they are important for the organisation and they should feel motivated. Conclusion 2011 Chapter seven Conclusion The aim of dissertation has been met by the author and has found that leadership and management run on the same track and should be always be in relation with each other because no company could work if management and leadership dont complement each other. The researcher also showed different leadership styles and management styles which were his objectives. This research used several methods in order to produce the findings such as interviews, questionnaires. Looking back at the research outcomes and the methods undertaken, this dissertation could be improved by using a variety of methods when collecting the findings such as arranging more interviews with public and private sectors, having a contingency plan if the time was inconvenient for the businesses. When doing the questionnaire, there were a few problems the author faced such as the aim of asking 30 working people was not achieved due to lack of time. Same went with the interviews. Researcher planned to do 3 interviews but could do just one because of same reason, lack of time. Overall the author feels that the outcome of this research has been relevant to the aim of this dissertation. The author felt that the questionnaire and the interviews were appropriate for this project Self Reflection 2011 Chapter nine Self reflection If the researcher will get another chance to make this project he would take special care of time management because in this project time wasnt managed well, was left everything for last. Because of bad time management the researcher felt pressurised at the time of the submission. However this dissertation was well made but there is always a room for improvement. Therefore, researcher will try be academic. Use of Harvard Referencing will be used with the appropriate punctuation mark. Grammar will be taken care of. There was lot of pressure on me with lots of assignments at one time. So the ultimate point is that time management is very necessary. But this was the first research project and the researcher learnt lots of new things like taking an interview, how to go with the research flow and many more things.

Does Black Architecture Exist - 1653 Words

Introduction Does black architecture exists? If so, why has it been ignored for so many centuries? I will be defending African-American architecture by discussing many black architects from the past to the present. I will show and discuss their architectural work by describing the appearance, the year it was built, and as well as if its still standing today. I believe we all know that there are black architects today but centuries ago it was like they were non-existed because they were never acknowledged on record for their hard work until recently. I did not realize that African-American architecture was almost non-existent until I started this research, which I could not believe anyone ever thought there were no such thing as†¦show more content†¦The article â€Å"Tuskegee University Robert R. Taylor School of Architecture Building Science Builds On Its Legacy† was written by Dr. Richard K. Dozier AIA and published on the 14th of March in 2011. The article â€Å"Profile: Pione er African American Architect, Planner, Developer, Visionary Albert I. Cassell, AIA, 1895 – 1969† was written by Charles I. Cassell on the 16th of June in 2009. The report/essay â€Å"Hampton University Brings Color to Architecture† states that Hampton University played a critical role in diversifying the African-American architects profession. The University produced the second highest number of licensed African-American architects than any other program in the country. In this report/essay it states, â€Å"If black students hardly ever hear of a black architect, the most promising young people are unlikely to look to architecture as a career,† stated Progressive Architecture in December 1990. â€Å"If clients rarely see or hear of a black architect, black architects are not going to have the credibility they need (Chance, pg. 98).† The architectural history surveys does not acknowledge the talented black architects that have contributed. This report/essay will help me identify some black architects and their work. The article â€Å"Tuskegee University Robert R. Taylor School of Architecture Building Science Builds On Its Legacy† includes information about African-AmericanShow MoreRelatedGothic Architecture And Its Impact On The Modern World1424 Words   |  6 PagesTechnology, culture, architecture, and all other aspects of Earth are on an ever-evolving cycle, reaching closer and closer to perfection at each tick of the clock. Witnessing these developments is like candy to our eyes, as we dwell in the research and creation of new models. Imagine the base model of all development as a Romanesque style of architecture, and the more improved model as gothic. Because gothic architecture was formed over a span of 5 centuries later than that of the romans, it isRead MoreDesigning A Windows Server Using Suitable Software Management Plan895 Words   |  4 Pagesplatform using installed commands and other available open source software. Explained are the use of bastion hosts to secure archit ecture design as well as best practices to mitigate security risks to a Linux server using suitable software management plan. Layered secure is demonstrated as well as a described backup, recovery, and incident response plan in our Linux architecture. The objective of this report is to point out specific legislation and regulations that meet the statutory compliance criteriaRead MoreEssay about Gothic Culture1492 Words   |  6 PagesGothic Culture Youre walking down the street and all of a sudden you encounter a group of oddly dressed youngsters all in black, or perhaps wearing elaborate lace and brocade, looking strangely like they came out of eighteenth century. You immediately feel a bit of apprehensions as you clutch your child closer to and wonder what exactly it is that these kids are up to. Are they part of a Satan worshiping cult, or just a band of traveling actors? In either case their strange dress and pale likenessesRead MoreFashion is about Identity701 Words   |  3 Pagesexpressing visible feminine indicators like- bold lipstick, nail paint, heavy golden necklace and gold sandals and of course sensual feminine pose. Rihanna is unconventionally full covered in a black jumpsuit posing in front of an Arabic architecture. What many people may not know is that the Arabic architecture behind is a mosque and religious place of worship for the Muslims. Additionally even, lots of people may not be aware that women are ne ver allowed inside mosques once they start their menstrualRead MoreThe Road That Led African Americans986 Words   |  4 Pagesgained their freedom they still experienced abuse, inequality, and suffering at the hands of their White counterparts. The Jim Crow Laws were enacted and in effect in the South, which led to the mass migration to the North, and even in the North, Blacks still experienced some indifference, though not on the same scale as they had in the South. In Lift Every Voice and Sing, Johnson uses rhyming which of course is standard of most poetry. He also uses simile in line five with his comparison of howRead MoreAnalysis Of The Film Sankofa 927 Words   |  4 Pagesslavery from the point of view of Africans. 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The implication is that the film concerns topics of interest to thisRead More Elizabeth Inchbald’s A Mogul Tale Essay1447 Words   |  6 Pagesa party of London ballooners who accidentally land in the seraglio of a great mogul2[2]. But applied resea rch finds that Mrs. Inchbald had indeed done her homework, for the dynasty of the Mughals (as modernity has changed the spelling) really did exist. In researching the great Mughal Dynasty in India, one finds that Inchbald’s work appears to be less fantastic, and even more plausible as an event that could have, indeed, happened, although the thought that a primitive Eighteenth Century balloonRead MoreEssay on The Kiss of the Fur Queen 1398 Words   |  6 Pagesto plainly exist â€Å"art of arts sake†. Peter Lamarque notes â€Å"To value a work for its own sake is to value it for what it is in itself, not for the realization of some ulterior ends.† (par. 19) This commonly accepted view, that art is valued because it is great art, not for the role or function that it has in society, restricts arts impact. This perspective limits and does not allow for the surfacing of profound effects that art creates. In the Kiss of the Fur Queen, art has power it does not simpl yRead MoreJupiter ´s Europa Moon1260 Words   |  5 PagesIn fact, only three large craters have been found. This indicates that Europas surface is very young and active. In photographs sent back by orbiters, the surface resembles sea ice on Earth. Astronomers believe that beneath this layer of ice may exist an ocean, kept liquid by the moons internal heat. This liquid ocean could be as much as 30 miles deep. The existence of deep ocean vents on the ocean floor on Earth have led some scientists to speculate that there could be a possibility of life on

Why I Am Writing An E Mail - 1023 Words

Clarity Writing with clarity means having the ability to delivery tour message in a clear cut, straight to the point manner. For managers, staff and admin assistants and myself, writing is an important part of their job, and can’t be avoided. When I am writing an e-mail, formal memo, report, or review, I must write it so that it is clear and engaging. When I or my coworkers are pressed for time, sorting through a long-winded document trying to figure out the writer’s points is not ideal. Lack of clarity in business communication causes misinformation, mistakes, unhappy customers, frustrated employees, and information lags that make companies look bad and affect profits. For instance, if a lawyer writing for a lay audience, the lawyer†¦show more content†¦Biz1 will continue to expand through organic growth and acquisitions in related technology/market segments. It will have recently received mezzanine finance prior to a public offering. Emphasis This is the ability to stress the important of an important point or topic. When I am writing, it is important that I not only create interesting content but to also help readers picked out the main points or ideas being conveyed. I use the appropriate sentence structure, word choices, repetition and contrasts to perform proper emphasis. Example of emphasis in my writing: Poor: Please turn in your annual reports before 4:30 p.m. on Saturday, September 25. All employees should bring at least two forms of identification and their social security cards with them on the first day of work. School ID cards will not be accepted. Better: Please turn in your annual reports before 4:30 p.m. on Saturday, September 25. All employees should bring at least two forms of identification and their social security cards with them on the first day of work. School ID cards will not be accepted. Credibility This is the level of truth there is in one’s message. Credibility directly involves the way the audience perceives the speaker. Basically, it’s all about convincing your audience to trust and respect you enough for them to take action or believe in what you are speaking/writing. In order for me to raise the credibility of a message, I embed actual

Jade Peony Free Essays

Belonging When someone is said to be Canadian, it does not just mean being one who lives on this land, or has lived on this land long enough to obtain this citizenship, it means living the Canadian life, it means waking up in the morning wearing a ton of layers and going outside in the freezing cold to do whatever a person needs to do during the day, to be Canadian it also means to belong. Canada is known for the diversity of culture, religion, color, and beliefs, as well as our ability to be able to create a status acceptable to everyone, making Canada, despite our individual diversity and differences, to be united as one. However, what we don’t realize is that Canada has not always been this way; this is the perspective that Wayson Choy expresses through his novel â€Å"The Jade Peony†. We will write a custom essay sample on Jade Peony or any similar topic only for you Order Now His text and word play emphasizes on a world so unknown, yet so important to not only our history, but to our understanding of what our ancestors of our various ethnic origins fought through every day of their lives to create the world in which every day we take for granted. Where he lays his emphasis on our history is not from the point of view of the adult, but through the eyes of the children who, today, are our fathers and grandfathers. Divided into three major chapters, Wayson Choy begins the narration of his history through the eyes of Jook-Laing, a five year old beautiful girl of Chinese origin born in Canada after her family immigrated to Canada. Isolation is slowly starting to become a major theme in the novel, not only created by the Canadian Government, but by her very own family. The Canadian Government in the 1940’s, the time period the novel takes place, created harsh laws against immigrants, making it near impossible to live happily: one was never to leave the household, as immigrants must live within the same household even when one becomes married, as well as harsh laws on illness, where, if one were to become sick with any illness- even as innocent as a cold- if the government found out, â€Å"The Vancouver Health Inspection Board†¦ posted on our front door, a sign boldly visible from the street: condemned† (p. 32). However, Jook-Laing’s family’s old heritage and Chinese beliefs create the deepest isolation as they shun the idea of traditional Canadian society, where Poh-Poh, elder and Jook-Laing’s Grandmother, describes this life as â€Å"poison to young China girl-child† (p. 17). Jook-Laing’s young and highly dream-filled spirit inspires her to dream of the perfect world- a perfect world she never gives up on as play and her â€Å"movie-star daydreams† (p. 37) have caused her heart to grow and know that, deep, inside, Canada is a better place than China, no matter what Poh-Poh says to her about her heritage. However, despite her strong instinct, conflict arises as person versus person/society is introduced when her powerful instinct and her Grandmother’s words â€Å"You not Canada. You never Canada. You China. Always war in China† (p. 37) make her isolated from becoming her own person and trapping her in a world she knows is not true to her heart. As a major authority figure of the household, Poh-Poh is never corrected or disagreed with, causing Jook-Laing to feel alone in her internal battle between what she is told and her faith in Canada. Further, Jook-Laing, along with her other two step-brothers, are strongly looked down upon by their strict, old heritage grandmother, who constantly reminds them of her feelings towards them: â€Å"This useless only-granddaughter wants to be Shirlee Tem-po-lah; the useless Second Grandson wants to be cow-boy-lah. The First Grandson wants to be Charlie Chan. All stupid foolish! † (p. 40). With Poh-Poh’s interrogance towards her grandchildren’s play, it creates further isolation from the norm of society and themselves, along with isolation from their desire to be a child. Despite her Grandmother beginning to shape the role of the antagonist of the story, Jook-Laing makes a deep connection with an old family friend, Mau-lauh Bak, who not only understands the importance of play, but embraces and cherishes Jook-Laing for her ability to be free in a world so sour towards them. that connects Jook-Laing to the theme of belonging. The second part of the story speaks about Jung-Sum, the kid who was adopted due to the fact that his parents have died from a young age â€Å"I TAKE CARE OF MY SELF’ (p. 2). Jung also starts off in the novel isolation for as he doesn’t want his new family to take care of him. But Jung started to box and that is where he found a sense of belonging. Sek- Lung also fell into the same isolation theme from Canada and as well from his family, he was in belief that Poh-Poh was still coming to visit after she had died, and the whole family did not believe the fact, that’s when Sekky fell into the same pattern of isola tion. But it was Sekky that had the most sense of belonging to Canada towards the end of the book, because Canada is a multicultural community there is all kinds of races that live in this great country, and Sekky was a big hater of the Japanese â€Å"I have to remember they are the enemy† (p. 189) but when he meets Meiying, and she introduces him to Kaz her Japanese boyfriend, he gets to like him. This shows that the world revolves around hate but once you get to know people, a person’s perspective might change. Sekky finally found his belonging in Canada. How to cite Jade Peony, Papers

Aircraft Flight Control System - Design and Performance

Question: Discuss about theAircraft Flight Control System, Design and Performance. Answer: Introduction An aircraft flight control system is a system that consists of a collection of both electronic and mechanical equipment that helps an aircraft to be flown in the air consistently and in a secure manner. It comprises of primary and secondary systems(Cook 135). Primary Control Systems A primary system includes elevator, rudder, and ailerons that are responsible for the safeness of the aircraft during flight. The elevator also referred to as elevator is mechanically linked to the control column located on the flight deck and mainly changes the pitch attitude of an aircraft. The rudder is a flexible surface connected to fin, or the vertical stabilizer which is a fixed surface thereby helps in controlling the aircraft movement about its perpendicular axis. The effectiveness of the rudder increases with speed therefore for a desired reaction slight deflections at high velocity and high deflections at lower velocity may be necessary(Filippone 375). The ailerons move in opposite direction from each other due to their attachment on the external trailing edge of each wing. They deflect upwardly or downwardly and are connected to the control wheel by cables, pulleys and bell cranks. The ailerons principally control the roll about the longitudinal axis. The movement of the primary control systems changes the flow of air and pressure distribution over and around the air foil thereby affecting the lift and drag forces created by airfoil and control surface combination. Hence permitting the pilot to control the airplane about its rotational axes (Harris 511). Secondary Control Systems The secondary systems include wing flaps, spoilers, trim system and leading edge devices which develop the performance characteristics of the aircraft and in turn relieving the pilot from too much control forces. The flaps increase lift and drag forces by creating cooperation between the high cruising velocity and the low landing speed. The spoilers are installed in the wings to interrupt the smooth flow of air and consequently to increase the drag force as it reduces the lift. Aircraft flight can also be electrically controlled whereby a computer system is interposed between the ultimate control actuators and the operator, and the flight control movements are converted to electronic signals that are conveyed by wires. This system modifies the manual input of the pilot about control parameters(Hoppe 341). Sometimes the electrical wires are replaced by optical fiber cables which can transfer signals at a higher rate. Besides, there is also an intelligent flight system of controlling aircraft that aims to compensate airplane damage or failure during flight. Research Method The research method used to come up with this report is a pure basic research method that is experimental and theoretical based. Its expectation in this context is the advancement of knowledge in the aeronautical techniques, associated technologies and software and hardware components in the control system of an aircraft. New ideas that may be applied in future can also be generated(John 144). Scientific Principles Applied They include the elements that must be assured to maintain an aircraft in flight. They include lift of the airplane, propulsion of the plane and lastly its stability. In general, these principles include the forces that are acting on the plane and the ones that need to be produced so as to counter them. They include; Lift and Weight The gravitational force always tends to pull objects downwards. Thus a vertical force will be required to be produced so as to keep the plane in flight at a constant height. This is the lift force and its generated by the flow of air around the wings of the plane. The airplane exhibits a streamlined shape thus according to the principle of Bernoulli the plane experiences higher speeds on the upper part of its wings making the pressure strongly decrease on the upper part producing an upward force known as lift which helps to keep the weight of the plane in balance(McClamroch 406). Drag and Thrust The air that moves around the body of the airplane exerts some force of friction which becomes larger as the speed of the plane increases. This force of friction is called the drag force and tends to oppose the movement of the plane thus has to be compensated for to keep the plane in flight. Thus thrust force provided by the engine helps to take care of this and keep the plane in constant propulsion Stability An airplane is stable when the couples around its center of gravity and the resultant forces in the flight are zero. The stability will thus be maintained by the ailerons, rudder and horizontal stabilizers. The ailerons act in opposition in that when the left-hand side aileron is raised the right-hand side drops thus enabling control of the movement of the roll. The rudder helps to control the movement of the yaw thus preventing the nose of the plane from moving left to right and ensuring the stability of the plane(Tischler 621). The horizontal stabilizers control pitching of the plane preventing it from turning around its Centre of gravity; a situation whereby the nose moves upwards and bottom word. Conclusion Reliable, affordable and safe air transportation is crucial to the quality of life and the growth of an economy. The control system of an aircraft, therefore, remains an ultimate point of interest as it brings concerns on security and safeties of passengers. To achieve the flight instructor training, standardization of the design of flight deck equipment and pilot to pilot communication should be stressed. Thus in addition to the primary and secondary systems of flight control, an adaptable automation system should be more stressed in all planes as they bring about high performance when combined with the operator rather than the operator alone(Yechout 314). Although it tends to jeopardize the manual skills of the operator, it remains the best alternative and very reliable since in the eventualities of emergency the reaction of the operator is slower as compared to a computerized system. With the continued development of technology, the global transportation structure would be boosted by the introduction of supersonic flight. Work Cited Cook, Michael V. Flight Dynamics Principles. London: Butterworth-Heinemann, 2012. Filippone, Antonio. Flight Performance of Fixed and Rotary Wing Aircraft. Chicago: Butterworth-Heinemann, 2007. Harris, Professor Don. Human Performance on the Flight Deck. Hull: Ashgate Publishing, Ltd, 2012. Hoppe, Stephen G. Stephen G. Hoppe. Washington Dc: A feasibility study of self-learning adaptive flight control for high performance aircraft, 2012. John, Miner. Manual Reversion Flight Control System for A-10 Aircraft. Beijing: Defense Technical Information Center, 2014. McClamroch, N. Harris. Steady Aircraft Flight and Performance. London: Princeton University Press, 2013. Tischler, M B. Advances In Aircraft Flight Control. New York: CRC Press, 2015. Yechout, Thomas R. Introduction to Aircraft Flight Mechanics. Manchester: AIAA, 2013.

The History Of Law Essays - Legal Ethics, Legal Terms,

The History Of Law The history of law is very interesting. No one can really say when law began. The earliest known written law of which a copy has been found, is Ur-Nammu's Code of 2050 BC. The copy of the code is in such bad shape, that we have only been able to decipher five articles. Archaeological evidence shows that this code was supported by an advanced legal system. The system included: specialized judges, the giving of testimony under oath, the proper form of judicial decisions, and the ability of the judges to order that damages be paid to the victim by the guilty party. I find that pretty amazing! To think that these people were this advanced in 2050 BC! The earliest known legal decision was made in 1850 BC. We know of this case, because of a clay tablet. According to the tablet, a temple employee was murdered by three men. The victim's wife knew of the murder, but she remained silent. Eventually the three men and the woman were charged of murder. Nine witnesses testified against the men and the woman, and they asked for the death penalty for all four. The woman had two witnesses that told the court that she had been abused by her husband, she was not part of the murder, and that she was even worse off after her husband's death. The three men were executed in front of the victim's house. The woman however, was spared. There are many other codes and laws of the past, but I will not get into all of them right now. In 700, fingerprinting was invented by the Chinese, as a means of identifying people. In 1100, the first law school was started. In medieval Italy, when a student of law wanted to learn the laws, they would hire a teacher. One teacher by the name of Irnerius, was very popular. Students began to seek him from all over Europe. He taught in Bologna, and because he had so many students, he had to hire other teachers to form the world's first law school. By 1150, his law school had over 10,000 students! In 1215, the Magna Carta came along. At Runneymede, England, on June 15, 1215, King John of England signed the Magna Carta in which he conceded a number of legal rights to his barons and to the people. The Magna Carta had 61 clauses, the most important of which may have been clause #39. No freeman shall be captured or imprisoned?.except by lawful judgement of his peers or by the law of the land. It was the first time a king had said that he was not above the law. In 1776, came the Declaration of Independence. In 1787 came the Constitution of the United States of America. The Bill of Rights came about in 1791. In 1803, came the case of Marbury vs. Madison. This case is considered by the legal profession to be the most important milestone in the history of American law, since the Constitution. There are many famous people that have been lawyers, or lawyers assistants. Charles Darrow (1857-1938) is perhaps the most famous of all American lawyers. Darrow often took unpopular cases, defending against sedition charges after World War1, defending a black family from murder charges in Detroit, and in perhaps his most famous case, defending teacher John Scopes who was accused of breaking a state law by presenting Darwin's theories of evolution to high school students. Darrow was also a published author and public speaker, promoting his personal convictions including freedom of expression and of association and opposition to capital punishment. Charles Dickens (1812-1870) worked as a clerk in a law office at the age of 15. He began to report on law cases and the debates of Parliament. Yes, this is the same Dickens that wrote Oliver Twist, David Copperfield, A Tale of Two Cities, and so on. History Reports

Free Essays on Our Schoold And The Country

In our school election, Al Gore and Joe Lieberman of the Democratic Party beat George Bush and Dick Cheney of the Republican Party in a landslide. Of the 845 students and staff who voted, 56% voted for Gore, 22% for Bush, 17% for Ralph Nader of the Green Party, 3% for Libertarian hopeful Harry Browne and 1% for Pat Buchanan of the Reform Party. Seven hundred ninety-one of the people were students and 54 were staff members. Sadly, just more than half of the staff members voted. Coincidentally, in the national election only 50.7% of the eligible voters actually voted. The staff elected Gore by an even greater margin than the rest of the school. A whopping 80% wanted Gore to be the new president. Bush, Nader and Browne got 11%, 7% and 2% respectively. The students elected Gore with 54%, and Bush, Nader, Browne, and Buchanan received 23%, 18%, 3%, and 1% respectively. Al Gore won on every team and got more than 50% of the votes on five teams. George W. Bush did the best on 8 Red where he took 32% of the votes. George W. Bush came in second on every team except 7 Gold, 7 and 8 Blue. On those teams Nader came in second. Interestingly enough, 8 Blue also had the one of the smallest percentages for Nader. This probably happened because Gore and Lieberman won 8 Blue by the highest margin of 72%. Only 7 Green and the staff had a lower percentage for Nader. Harry Browne did not get double-digit percentages on any team but got the high ­est percentage on 7 Red with 7%. On 7 Blue no one voted for him. Pat Buchanan of the Reform Party had a lot of trouble at our school. He did the best on 8 Gold and 8 Blue with 2% of the votes. He got no votes from 8 Green, 8 Red and the staff. In total he only got 8 votes. Thanks to the students of 8 Blue who ran this election. Also thank you to Mr. Nolan and Ms. Vacca who coordi ­nated this election. Mr. ______won in one of the closest elections in history. This election should be called Indecision 2000 instead... Free Essays on Our Schoold And The Country Free Essays on Our Schoold And The Country In our school election, Al Gore and Joe Lieberman of the Democratic Party beat George Bush and Dick Cheney of the Republican Party in a landslide. Of the 845 students and staff who voted, 56% voted for Gore, 22% for Bush, 17% for Ralph Nader of the Green Party, 3% for Libertarian hopeful Harry Browne and 1% for Pat Buchanan of the Reform Party. Seven hundred ninety-one of the people were students and 54 were staff members. Sadly, just more than half of the staff members voted. Coincidentally, in the national election only 50.7% of the eligible voters actually voted. The staff elected Gore by an even greater margin than the rest of the school. A whopping 80% wanted Gore to be the new president. Bush, Nader and Browne got 11%, 7% and 2% respectively. The students elected Gore with 54%, and Bush, Nader, Browne, and Buchanan received 23%, 18%, 3%, and 1% respectively. Al Gore won on every team and got more than 50% of the votes on five teams. George W. Bush did the best on 8 Red where he took 32% of the votes. George W. Bush came in second on every team except 7 Gold, 7 and 8 Blue. On those teams Nader came in second. Interestingly enough, 8 Blue also had the one of the smallest percentages for Nader. This probably happened because Gore and Lieberman won 8 Blue by the highest margin of 72%. Only 7 Green and the staff had a lower percentage for Nader. Harry Browne did not get double-digit percentages on any team but got the high ­est percentage on 7 Red with 7%. On 7 Blue no one voted for him. Pat Buchanan of the Reform Party had a lot of trouble at our school. He did the best on 8 Gold and 8 Blue with 2% of the votes. He got no votes from 8 Green, 8 Red and the staff. In total he only got 8 votes. Thanks to the students of 8 Blue who ran this election. Also thank you to Mr. Nolan and Ms. Vacca who coordi ­nated this election. Mr. ______won in one of the closest elections in history. This election should be called Indecision 2000 instead...