Examining Different Arguments Related to the Choice of a Career Essay Example for Free

Examining Different Arguments Related to the Choice of a Career Essay Assessment Part A: Critically Evaluating an Argument   Arts and Sciences (Advantage): Lots of flexibility in career choices: Logically Sound Arts and Sciences (Disadvantage): Leads to a career in food service Do you want fries with that? : Irrational Appeal Education (Advantage): The best way to make a difference in the world: Logically Sound Education (Disadvantage): Guaranteed low paying job: Shifting the Burden of Proof Nursing (Advantage): People always will need nurses: Logically Sound Nursing (Disadvantage): Too much schooling (according to Theo, the Law student): Shifting the Burden of Proof Information Systems and Technology (Advantage): No other degree concentration is as innovative (according to Grace): Shifting the Burden of Proof Information Systems and Technology (Disadvantage): Too limited in scope for much advancement in business situation (according to Ritesh): Logically Sound Business (Advantage): Infinite career options (according to Ritesh): Logically Sound Busi ness (Disadvantage): Boring work, stuck behind a desk all day: Shifting the Burden of Proof Health and Human Services (Advantage): All the benefits of Arts and Sciences, but vastly more focused and relevant: Oversimplifying Health and Human Services (Disadvantage): Job options are all in very un-creative fields. : Double Standard Assessment Part B: Articulating the Steps Involved in Evaluating an Argument Write out the two most compelling arguments you heard that affected your decision. Next, list one that you heard that had a big logical error in it, but which you still thought was important. In the IT field, thre is not only a lot of opportunities there, from web design, to business systems and technology. There is also a huge demand in that field. The pay range also starts off at a pretty good level. One ofthe arguments I heard is that since I would start at an entry level position, there is a good possibility that I would not get the hours that I am looking for. Were there any errors in truth with that argument? Describe what those errors were, and what made them errors. There were some errors in that truth. There might not be such a high demand in my area that I live in. If I were to live in a very desolate area with little businesses, there might not be as much opportunity as others may have. What about errors of validity? Remember, these are errors in reasoning – and theyre a little harder to understand! Tell me if there are any errors of validity in this argument. I didnt think that there were really any errors in the validity of the argument, however, there are some things that might not be considered valid by some. For instance, this field might not be for everyone. Some people might find some enjoyment in it, while others might not like it at all. Revise the argument so that it removes all errors. Restate it in a way that is logically sound. The field can be very promising, allowing you to have the opportunity to make good money. Also, most of the time, there are a high demand for employment, but it also depends on where you are looking for work. Take a look at all of what the job entails, because it might be for you, even though I enjoy it. Take a little more time on this one. What it was that led you to choose this degree concentration. Describe both about how you evaluated the arguments and also about what you valued most. I think that the most important point made in these arguments is which field I would enjoy the most. If I have a passion for technological services, then this is probably a good field for me. Also, if the pay scale is accurate, that is a great start at entry level.

Prevalence of Low Virulent Footrot in Murry Region of NSW

Prevalence of Low Virulent Footrot in Murry Region of NSW Project Title:[G1]Pilot study on the prevalence of low virulent footrot in Murry region of NSW.[G2] Hypothesis Low virulent footrot has production, economic and social impacts on affected properties Objectives of the study[G3][G4][G5] The primary objective of this pilot study is to find out if low virulent footrot is seen as a problem by the farmers in the Murray Area of NSW and to what extent the disease impacts the farms economically and socially. The study also aims to determine if the affected farmers have been able to deal with the impacts of the disease, and the cost of implementing treatment and control methods.[G8] Importance of the study Ovine footrot is a clinically significant disease known to have negative welfare impacts and economic consequences (Marshall et al., 1991, Rather et al., 2011). Virulent footrot causes severe underrunning of the hoof resulting in severe lameness in affected sheep and subsequent social and economic impacts (Stewart et al., 1986, Dhungyel et al., 1013). The low virulent strains, however, do not tend to progress as far and therefore the impacts of this form are less apparent (Stewart et al., 1986). It appears that because these less severe low virulent forms do not have as significant of an impact on the production levels of a farm or the related social and economic aspects, there has been very little research conducted on this form. The majority of literature available on footrot focuses on the virulent strains, and therefore the social and economic impacts of the low virulent forms are largely unknown.[G9][G10][G11][G12][G13] This project aims to address this gap in the literature and determine if low virulent footrot is a common problem faced by farmers in the area and the exact impact it has on them. Surveying farmers that have had a history of footrot on their properties will give more insight on the costs of preventing and controlling the disease. The study will show the impacts this disease has had on the sheep industry and whether the farmers feel that implementing treatment and control methods or undertaking an eradication scheme is worth the cost. The study will also determine a link between footrot prevention and control methods used on different properties to the prevalence of the disease. These results will be important to the sheep industry by determining which methods have the highest level of success in controlling the disease. This information can be utilised by farmers when implementing control schemes on their properties. Experimental design The study will involve surveying sheep farmers in the Murray area of NSW. As this is a pilot study, participating farmers will be selected based on contact with local district veterinarians and animal health officials as well as their individual willingness to participate in the survey. 10 to 15 participants will be interviewed during an on-farm visit. Questions will involve the history of footrot on the property, past and present [G14][G15][G16]prevention, treatment control methods and eradication schemes, the quarantine protocols in place and the cost of implementing these strategies. In order to determine the social and economic impacts of the disease and also individual attitudes towards footrot, questions will also be asked about [G17]each farmers experience with the disease on their property.[G18][G19] Statistical Evaluation As the study involves surveying the participants experiences with footrot much of the data collected will be qualitative rather than quantitative. Where possible the data will be analysed for basic [G20]summary statistics and, depending on the data collected, basic linear regression analysis may be required. Timetable Date Task February 20 March 2017 Work with district vets to find participants for the study[G21][G22] Schedule on-farm visits to conduct the survey[G23][G24] 15 March 2017 Research Proposal 18 March 2017 Finalise Survey 20 March 7 April 2017 Data Collection 28-31 March Holbrook-Albury-Deniliquin farm visits 1-7 April Telephone surveys if necessary 10 April 20 April 2017 Statistical evaluation 20 March 18 May 2017 Conference Paper Draft complete by May 18 1 June 2017 Final Conference Paper submission 5 9 June 2017 Oral Presentation of study findings Budget The main costs associated with the study are those involved with travelling to the farms to conduct on-farm visits. $500 Travel and accommodation charges for conducting the field survey Human Ethics approval for conducting the survey Approval No: 2016/557 References DHUNGYEL, O. P., HILL, A. E., DHAND, N. K. WHITTINGTON, R. J. 2013. Comparative study of the commonly used virulence tests for laboratory diagnosis of ovine footrot caused by Dichelobacter nodosus in Australia. Veterinary Microbiology, 162, 756-760. MARSHALL, D. J., WALKER, R. I., CULLIS, B. R. LUFF, M. F. 1991. The effect of footrot on body weight and wool growth of sheep. Australian Veterinary Journal, 68, 45-49. RATHER, M. A., WANI, S. A., HUSSAIN, I., BHAT, M. A., KABLI, Z. A. MAGRAY, S. N. 2011. Determination of prevalence and economic impact of ovine footrot in central Kashmir India with isolation and molecular characterization of Dichelobacter nodosus. Anaerobe, 17, 73-77. STEWART, D. J., PETERSON, J. E., VAUGHAN, J. A., CLARK, B. L., EMERY, D. L., CALDWELL, J. N. KORTT, A. A. 1986. The pathogenicity and cultural characteristics of virulent, intermediate and benign strains of Bacteroides nodosus causing ovine foot-rot. Australian Veterinary Journal, 63, 317-2 [G1]Inserted: T [G2]Deleted:t [G3]Inserted: f [G4]Deleted:f [G5]Deleted:r [G6]Inserted: ry [G7]Inserted: pri [G8]Deleted:in [G9]Inserted: a [G10]Inserted: , [G11]Inserted: r [G12]Deleted:r [G13]Deleted:mains [G14]Inserted: w [G15]Inserted: i [G16]Inserted: inte [G17]Inserted: , [G18]Deleted:su [G19]Deleted:y [G20]Inserted: [G21]Inserted: the [G22]Deleted:. [G23]Inserted: the [G24]Deleted:.

British Invasion Of Black Soul Music Music Essay

British Invasion Of Black Soul Music Music Essay In the early 1960s before the British invasion black soul music, Doo wop, Motown and RB dominated the American audiences. The 1960s saw the civil rights movement. In 1963, a march on Washington saw the passing of the civil rights act of 1964 which outlawed discrimination in public accommodations and employment. This followed with the assassination of Malcolm X and Martin Luther King, spurring riots in 125 US cities in 1968, coinciding with the civil rights act of 1968. The 1960s saw Billboard change the name of its RB chart to Soul, but the term Soul had been used as a label since the mid 50s. It had its beginnings in the 1950s when Ray Charles exploited the gospel sound to create fusions of black religious and RB music with songs such as I got a woman based on the gospel song My Jesus is all the World. Sam Cooke also contributed a great deal to Soul. Cooke produced an almost unbroken sequence of hits from 1957 to 1964, the year of his death his music gave proof that anything was possible. This influenced artists who would later become global black Soul performers such as Aretha Franklin, The Falcons and James Brown. Groups such as The Angels, The Shirelles and The Righteous Brothers helped to popularize the music as mainstream. For much of the 1960s soul could be seen as the umbrella term for black popular music, which dominated American audiences in the early to mid 1960s. However one of the biggest success stories was the Detroit based Motown, which could be seen as pop soul which gave fame to names such as Diana Ross, Gladys Knight and Smokey Robinson. Tamla Motown was created by Berry Gordy Jr and although the stars were all black, you couldnt fully define it as black music as the intent was to make music palatable to white audiences. Gordy was also known to have controlled the performing styles and clothes in a way to prepare them for the wider mainstream audience. Amongst the most successful of his artist was Marvin Gaye, who was the first to take his artistic control over his recordings and repertoire. The East Coast DooWop and girl groups also made a contribution to African-American music during the 1960s. They were singers and groups whose origins were found on the street corners in the form of cappella groups found in many urban centres. With very rare exceptions, these groups did not write their own songs, but relied on their handlers to set up the recording sessions, pick the material, and produce the records. In fact, many of these behind-the-scenes people eventually became stars in their own right in the seventies. The influence of Doo Wop can be seen in soul music through groups such as William Robinsons, The Miracles who started a Doo Wop group whilst at school. White popular music of the UK developed into one of the most leading musics in the world. Through the 1950s there existed a barely understood American style. Rock and Roll. At the beginning of 1960 American pop music continued to set the patterns of the native musical efforts in the UK. The US contribution to the British charts was large and extremely important At this point- the twist was in full swing, Chubby Checker, Elvis Presley and Jerry Lee Lewis dominated the British charts. After rock and roll, Britain returned to its traditional values with the likes of Cliff Richard and Living Doll which brought mums and dads along as well. For a short while in Britain at the end of the 1950s into the early 60s there was a revival of American Skiffle, made popular by Skiffle artist, Lonnie Donegan. Skiffle was the first attempt undertaken to appropriate American popular music. It was a growing interest in rural and urban blues. Many of these interests involved a conservative nostalgia for the authentic of some imagined yesteryear. Skiffle would later influence John Lennon and Paul Mcartney in their first band The Quarrymen and The Beatles. We can also see the influence of African American artists through British RB which developed as a major musical movement in the early 1960s, initially in London, but also in other urban centres in the UK, as predominately young white male musicians attempted to emulate the style and recordings of African American RB artists. We can see this influence through The Rolling Stones. Muddy Waters used song extension to transform 1940s Chicago Blues. This was achieved by reviving repertoire he had learnt and increasing amplification. 15 years later The Stones and subsequently Cream and Canned Heat followed his example in substance as well as spirit by themselves drawing from the same source. Thus The Stones recorded I Just want to make love to you and I cant be Satisfied. Blues songs and influences continued to surface in the Rolling Stones music throughout their long career. Cream made versions of the delta blues and Canned Heat took their inspiration from the delta bluesman Tommy Johnson. This song copying tradition played a big role in the pop music.- All these African American influences such as Skiffle, RB and Soul along with white American Rock and Roll gave way to Beat music or the Merseybeat. Bands who defined this genre were largely the Beatles but also Hermans Hermits and Gerry and the Pacemakers, to name a few. In Walter Everetts The Beatles as Musicians he describes their compositional style as imitations of buddy holly and RB techniques practised by the witty guitarist Chuck Berry, the energetic Little Richard, and the humorous and skilful coasters After the large success of the Merseybeat in the UK, it transformed over to the US led by The Beatles on the 7th of February 1964. This would be then followed by other beat, pop and rock groups. Among the most successful bands in the genre were the Rolling Stones, The Yardbirds, The Kinks, Manfred Mann, The Animals, the Spencer Davis Group and The Who. Many of these bands dominated the UK and US charts from 1964, becoming a second wave of British Invasion acts in the US, and in the UK were central to the Mod subculture. Several of the bands and their members went on to become leading rock music performers of the late 1960s and early 1970s, helping to create sub-genres that included psychedelic, progressive and hard rock and making RB a key component of that music. However the British Invasion ended careers of black artists such as chubby checker and fats domino with only a handful surviving such as the Motown artists. However soul music did remain popular through evolved forms such as Funk which can be associated to James Brown. This later developed into Funk and Soul influenced by Phychedelic Rock. A good example would be the band Sly and the Family Stone and their album Stand! who were successful. However groups such as The Miracles and The Supremes found it hard to keep up with the changing trends and could never recover. Black music charted a musical path different from white rock. Although much black music crossed over to the pop charts, black performers did not share common ground with their white counterparts.-

The Incompatibility of Copyright and Author :: Internet Laws Essays

The Incompatibility of Copyright and Author Like the book, a song's qualities change as it is presented on the Internet -- instead of being a tangible object, in cyberspace the song is much like McLuhan's electric light. Part of what helped recorded music parallel the book was the shared tangibility of their formats; compact discs, like bound books, can be held in hand. Without a tangible object to attach the concept of copyright, music becomes pure content, and shapeless, difficult to control. Songs passed between computer users have authors in the sense of a creator, but not in the sense of an authoring property owner. "With the slow advent of changes in consciousness brought on by the new electronic media technology, we may be beginning to see the deconstruction of solid individuality and ownership" (304, Sloop & Herman). The networked environment transforms a shared file into something akin to a conversation between two persons. This conceptualization of the music file conflicts with the notion of ownership in that conversations are not owned by either speaker; they are shared. The file sharing application Napster, created by Shawn Fanning, works thus. While the computer is disconnected from the network, songs are owned by the owner of the computer in which they reside. But when a network patch is achieved, "The resulting program, christened 'Napster,' worked by turning every user's computer into a small file server, linking all participants in a giant 'you show me yours, I'll show you mine,' dishing up digitized music" (Alderman, 103). Of course, the program made it possible to acquire music without paying for it, but it did so by breaking down the idea of song as an author's property. Part of that breakdown is caused by the change in medium that MP3 technology made possible. Did Napster dismantle ownership by theft, or was it the nature of the Internet that led to this breakdown? A recent book published by the National Research Council explains the difference between in copies made in cyberspace and those made on a Xerox machine: . . . so many noninfringing copies are routinely made in using a computer that the act has lost much of its predictive power: Noting that a copy has been made (in cyberspace) tells far less about the legitimacy of the behavior than it does in the hard-copy world.

Free Essays - Impact of the Title of The Awakening :: Chopin Awakening Essays

Impact of the Title of The Awakening By using an evocative title like In The Awakening, Kate Chopin creates a spark of interest that makes the reader ponder over the events in the novel, wondering if there's more to the story than the text. Chopin's title is as figurative as her novel; The awakening is not in a literal since, as one would expect, but rather in terms of Edna's "awakening" from her life of ignorant servitude to society, which shows that the purpose of her work is to get her readers to think for themselves. Edna Pontellier's process of awakening is the focus of this novel. Edna's "awakening" begins when Edna starts "to realize her position in the universe as a human being." (page 57) At this point, Edna starts to think for herself. This happens relatively early in the novel, and spans the course of the book. Edna's Awakening seems to come in short bursts, one level at a time. She gains her next "level" when Edna "denied and resisted" (page 78) her husband, which was unheard of in that time. Edna's awakening is well illustrated when she wakes (literally) and asks "How many years have I slept?" (page 85) Edna relates her life to that point to her own slumber, unthinking and passive until she "awakens." At this point, the world is exposed for what it is in truth, not what society masks it to be. Edna fully "awakens" in her own death, finally acknowledging her love for Robert and her own loneliness. When Edna takes her own life, it shows that she no longer has anything to live for, save a love that will never amount to anything. Just before Edna goes into the water, a "bird with a broken wing," (page 175) symbolizing Edna, drowns, as does she.

Syed Mokhtar Al Bukhary

He was born at Kampung Hutan Keriang in Alor Setar, Kedah in 1951. It was nine years later that his mother, Sharifah Rokiah, packed him off to stay with his British soldier uncle in Johor Bahru. He returned to Alor Setar in 1966, continued his Form Three studies at St Michael’s Secondary School, and helping out with his father’s cattle trading business. He dropped out of school before completing Form Five, ventured into meat trading after his father called it a day when the cattle business was badly affected by the foot and mouth disease.From there, he went into rice trading, the transportation business, garment contract manufacturing (for JCPenny and Kmart), property development and a host of other businesses. And he did not wait to become a rich man to share his wealth with the unfortunate. He started giving when he was still struggling as a rice trader. His mother had urged him to contribute to the poor, regardless of race or religion. So he made arrangements for hal f of his income of RM1,500 then to be donated to 15 needed families in his village.It is a practice that continues till this day, with poor families receiving RM50 each every month. He has also been sponsoring some 50 pilgrims to perform their Haj every year since 1990s. Charity is his all-consuming passion. It has been the cornerstone of his business world from the start. â€Å"Wealth has to circulate. When you make money, you have to give it away. â€Å"My mother taught us nothing is yours until you have given it away with all your heart in the hope it will make someone’s life easier.†As far as Syed Mokhtar is concerned, he is merely the steward of wealth that is meant to be spent in the service of mankind. In 2007, the May 20 edition of the World Business nominated Syed Mokhtar as one of the Top 20 â€Å"Progressive Asians†, citing him as one â€Å"who has no interest in personal aggrandisement. † In 2008, Malaysia honoured him as Tokoh Ma’al H ijrah 1429H or Man of the year 2008 in recognition of his contributions to the country. The same year, he was recognised as one of the leading philanthropists in Asia by Forbes.The Most Fearful 70 minutes in Syed Mokhtar's life Assalamualaikum and hi! Today I would like to tell you an episode of Tan Sri Syed Mokhtar Al Bukhary's life. Hope you will enjoy it! It was the most frightening 70 minutes for Syed Mokhtar when he met Dr Mahathir, who was a Malaysian Prime Minister at that time. The meeting held on January 16, 1997 which has lasted for 70 minutes has become a very unforgettable memory in his life. When he meet Dr Mahathir , Syed Mokhtar has been treated unfriendly.Dr Mahathir did not smile when he greeted him. Syed Mokhtar felt very nervous when he sees the serious face of Dr Mahathir. Dr Mahathir did not even ask him to seat. So he decided to sit and present all the documents he had prepared on its business at Kedah even without being asked. After 70 minutes passed Dr Mahath ir still did not speak even a word. Syed Mokhtar decided to leave all of his documents and walk out of Dr. Mahathir’s room. This incidence has become the most terrifying 70 minutes for Syed Mokhtar and will be remembered forever.However, the fear was eventually paid off because he has successfully implemented projects that he presented to Dr Mahathir. I think maybe Dr Mahathir has his own reason for treating Syed Mokhtar like that. Still, if I was him I might have fainted in front of Dr Mahathir. That was so nerve-recking, I can tell you. 8 interesting facts about Tan Sri Syed Mokhtar Al-Bukhary 1) He still driving an old models of Proton Perdana that he purchased before he became the owner of Proton Company itself (page viii) 2) He is a very sentimental person.His first office at Teluk Wanjah, Alor Setar is still preserved in its original condition, including the original furniture that has been used since 1975, as well as the earliest rice trucks, cars and scales owned rice company. Everything is still kept up until today. 3) Syed Mokhtar Albukhary will drive back to Alor Setar each month to visit his mother, Sharifah Rokiah, although he is more than capable of using private plane , or at least use a personal driver (page viii) 4) He also has never been a member of any exclusive club as the prevalence of any successful corporate figure.(page 3) 5)Do not like to sleep in air-conditioned room, but after getting married, he compromised on this. (page187) 6) Every single year he will go to Mecca to perform the Umrah. (page 171) 7) He also sponsored 50 paupers for pilgrimage every single year. (page 72) 8) He is also not a racist person. He is practicing of donating part of his income to poor families, regardless of their race. (page 119) Tan Sri Syed Mokhtar Albukhary, is well known as as a â€Å"Philanthropist Millionaire†. Born in 1951 in Alor Setar, Kedah, from a family ofHadhramawt, Yemen origin, Tan Sri Syed Mokhtar and his seven siblings had a very simple life when they were young. Due to hardship in life, he only managed attend school until Form Five in order to give way to his other siblings to further their studies. His success story in business began by helping his parents in cattle business around 1960-an. However, this did not last long due to the outbreak of disease which hit their livestock. Hence, Tan Sri Syed Mokhtar took other initiative by applying for MARA’s assistance to start a lorry business in the 1970s.The lorry company which is known as Syarikat Kenderaan Sentosa (Sentosa Vehicle Company) now owns more than 40 lorries. Know as a man with a vision, his efforts did not stop at that point. In 1974, Tan Sri Syed Mokhtar bought his first shop house under the hire-purchase agreement with Urban Development Authority of Malaysia (UDA). The next year, he expanded his business empire by establishing Shah Company, known as a rice supplier to FELDA, MARA Senama, Pernas Edar and Sergam Sdn Bhd after having succeeded in obtaining the rice trading license from Lembaga Padi Negara or BERNAS.Tan Sri Syed Mokhtar described his achievement in business was the outcome of government’s initiative in implementing the New Economy Policy (NEP). Since then, Tan Sri Syed Mokhtar’s business continued to expand rapidly until he was awarded as one of the richest Bumiputera corporate figure in Malaysia, received recognition from Malaysian Business as the seventh richest man in Malaysia in 2005 and recently named as the fiftieth richest man by Forbes in 2013.This Malaysian tycoon has expanded his business empire at a bigger scale by owning a controlling interest in giant companies in Malaysia such as MMC Corporation Berhad, Tanjung Pelepas Port, BERNAS, Malakoff Berhad, Johor Port Berhad, to name a few. Known as a generous figure with a remarkable humanity, he set up the Islamic Art Museum, Al-Bukhary Foundation, Al-Bukhary International University as well as Al-Bukhary Complex.Besides tha t, he was also responsible in the renovations of the National Mosque and sponsors the less fortunate Malaysians to perform their Hajj. More recent, this millionaire with a big heart has built several mosques in some districts in Negeri Sembilan, apart from Alor Setar, Senai Airport, Johor and also at Jalan Pudu. As a â€Å"Philanthropist Millionaire†, an honorable value which has been instilled by his parents when he was young, Tan Sri Syed Mokhtar is a humble man and never acts parsimonious with the knowledge he possesses as well as  his recipe of success in business.Taken from Syed Mokhtar Albukhary: A Biography by Premilla Mohanlall, he once said, â€Å"My mother taught us that we have nothing until we give what we have sincerely, with the hope that it will make other people’s lives better. † It is clear that humility is his top priority when he said, â€Å"A lesson to me is that we must always remember our origin, where we come from and remain humble when we are blessed with good fortune. Otherwise, we might fall. †

Innocent Segmentation

innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural, psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food, and live in a healthy way, and they are sure to find in innocent a very high quality products.They could want also to improve their self-image because innocent has a strong reputation and for its high levels of price is not affordable for all. Customers’ perception of the innocent’s products is a high level quality perception and they appreciate innocent also because its ethical commitment in the environment and society trying to make better the world around the company. Psychographic: the customers that buy innocent’s smoothies are cash-rich, time poor, health conscious consumers, who have not time to eat enough fruit or to prepare healthy meals.They can be young workers, middle aged people, family that live in cities and are very busy with them works but are aware of their health and they want to consume the right amount of fruit and vegetable per day, and they want to leave in a healthy way. Demographic: the innocent’s smoothies are sold in certain supermarkets principally in UK and Ireland but also in other european markets such as Netherlands, France, Germany, Scandinavia and others.Customers of these products are well-to-do city’s inhabitants, their age is variable, they can be young workers, like so middle-aged people with families or not, both man and woman. Describe the current segment of innocent. The current segment of innocent is that its product are oriented in the european markets to people that are aware of their health and want to have a health life, that have money to spend on, that are environmental sensible people and that have not a lot of time to waste.Which segment, or segments, should innocent target next? In my opinion the next segment that innocent should target is the market of old people. I think this because there are a lot of old people that are aware of their helth, that have money to spend and that want to live in a healthy way but nowadays they are not attracted by innocent’s products because its products aren’t thought for them. Therefore i think that innocent should develop an array of products thought specifically for old people to serve this segment. 3 What are the strenght and weaknesses of innocent’s product/branding strategy? Innocent has built a very successful business in the smoothie market by offering quality, fresh products and by behaving in an openly ethical manner, this has created a brand that from the point of view of customers it means quality and hea lthy products, its ethical strategy is using fresh and pure fruits and not use any preservatives, stabilizers or concentrates in its drink.Therefore when customers buy Innocent brand they know that they are aquiring healthy products eco-friendly. So this is a strenghts of this approach and also the fact of being active in charity events and also the firm assures to the customers that 10% of its profits is destinated to charity activitie through the Innocent’s foundation. The company wants also to leave things a little better than it found them. So it has an ethical approach and aspires to be an ethical business.One weakness of this approach could be that by aspiring to be an ethical business, Innocence offers its products with a high price category and the message that is communicated is that if you want healthy products you have to pay more than other products and many costumers even if they wanted to buy innocent’s products they could not be able to afford this array of products. Another weaknesses of the innocent’s product’s strategy is that since it has decided not to use any preservatives, stabilizers or concentrates its products has a shorter shelf life in the supermarket in which they are sold.For this reason it requires an exceptionally slick system of distribution. Instead strenghts of branding strategies are events and activities organized by the company to increase and improve the brand’s awareness, such as â€Å"innocent village fete† , organized every year in Regent’s Park in London,and free tour aroun its headquarters,then it has also brand extension that is also a strenght of its strategy and it is the innocent foundations established to do charity activities in different countries and that received every year from innocent’s overall income the 10%.Another branding strategy’s strenght is the choice of lower-case letters for the brand’s writing that expresses the unconventiol w ay of the company to communicate with its audience customers.